DirecTV is becoming the first pay TV service to offer early-release movies.
So for around 30 bucks, you’ll be able to see some movies released about 2 months after their theatrical debut.
The satellite TV giant said it will launch its early release offering of films in partnership with four big studios with Sony’s Just Go With It ( starring Jennifer Aniston and Adam Sandler) this Thursday.
The service is only available to DirecTV HD DVR customers. The company has about 6 million such customers, according to a spokeswoman.
Once bought, customers can view a title for up to 48 hours — twice as long as regular PPV. Within that time frame, titles can be viewed multiple times.
What do you think? Would you pay 30 bucks to see a film two months old? Will this hurt the theater exhibitors? Or is the imminent death of your favorite mall cineplex greatly exaggerated? (remember the “threat” from radio, TV, VCRs, etc…)