September 19, 2011 Leave a Comment

Chicago pol goes new school, joins Foursquare

Wrigley Field, the Shedd Aquarium, and now its own official Foursquare city badge — yup, Chicago’s got it all.

Chicago Mayor Rahm Emanuel joined Foursquare last week, just in time (coincidentally!) for the location-based service to release the “Windy City Badge.”

Foursquare users can earn the Windy City Badge by checking into five of 20 designated cultural and small business attractions, including the Jane Addams Hull-House, the Oriental Institute Museum and the Garfield Park Conservatory.

Kevin Hauswirth, the mayor’s director of social media, say Emanuel is “…using Foursquare to allow people to connect with the Mayor, and for the Mayor to connect with the city. I would not be surprised if you did see him checking in to a lunch chat with the police department about safety. It won’t just be big public official things, he’ll very actively allow people to keep up with him.”

Courtesy of mashable.com

Filed Under: foursquare, geolocation services Tagged: , ,
July 11, 2011 Leave a Comment

Foursquare wants to be in the event biz

Foursquare’s check-in location data isn’t linked to events — and the 10-million-user-strong social network knows that needs to change.

In other words, Foursquare wants to tweak its service so you’re not checking in just at Madison Square Garden, but – more specifically – at the Katy Perry concert in Madison Square Garden.

“We’re working with our partners right now to get the data to make check-ins much more interesting,” according to Jonathan Crowley, director of business development for media and entertainment at Foursquare.

An enhanced user experience could benefit those Foursquare partners, too.

“You can imagine going to a concert and being able to check in to an LCD Soundsystem show — the marketing that that would do for them, in terms of, you see a thousand people at that show check in, and they push that to Twitter and Facebook,” Crowley explained.

Courtesy of Fast Company.

Filed Under: foursquare Tagged: , , ,
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