The Ritz-Carlton hotel chain is now offering destination advice via Foursquare. It’s the newest member of a small but growing coterie of luxury brands generating content — and thereby finding value — in location-based social networks.
The Ritz-Carlton’s Foursquare profile now includes dozens of tips about local destinations and landmarks from concierges at its 75 hotels — extending advice previously available only to patrons to anyone with a Foursquare account.
Chris Gabaldon, chief marketing officer of the Ritz-Carlton, says, “The affluent customer today is moving beyond online and into mobile and because they have that capability, they expect brands they know and trust to be available wherever they might look for them.”
Courtesy of Mashable.com