Blockdot worked with LEGO to create the Creationary mobile app for iOS and Android, LEGO’s digital extension of the popular Creationary board game.  Creationary 2.0 which launched last month, transforms the classic fun of building with those famous little LEGO bricks into an engaging mobile game that kids and parents can play together along with the physical game board.

What’s New in 2.0 – Companion App to the Board Game

Extending LEGO’s classic toy brand, the Creationary app is an excellent illustration of how a physical play experience can be enhanced digitally in a rich and meaningful way.  Creationary not only extends the value of a family’s Creationary board game purchase, but also allows players to experience Creationary prior to purchasing the physical game.

• Creationary Assistant serves as a digital scorecard to enhance the physical board game play
• It allows families to choose LEGO minifig avatars, track scores, and customize game play time
• Take and store pictures of their creations in the digital photo album
• Digital engagement encourages both extended in-app play and longer and more frequent play with the Creationary board game.

Guess that Build

The Creationary board game is an exciting “build and guess” game that challenges your imagination, creativity, building and guessing skills – featuring over LEGO 300 bricks and accessories. The Creationary app takes the experience to your iPad, iPhone or Apple TV, challenging players to see how quickly they can guess what the virtual LEGO bricks are building.  Kids and families compete to be the first to guess each build while earning points and gaining achievements.

Couch Play

Allowing players to take board games from the kitchen table to the family room is a major focus of the Creationary 2.0 app.  Families can connect via Apple TV, allowing for game show style fun from the comfort of their couch.

Results Worth Sharing

• Achieved extremely high rankings in the Apple App Store
  • #4 Overall App
  • #3 Overall Games
  • #1 Board Games
  • #1 Family Games
  • Consistently ranks as one of the top 50 board games in the iPad market

The Creationary app has been successful not only as a mobile game, but also as an effective marketing tool.  The app has helped increase awareness of the LEGO Creationary board game and has increased the time players spend with the LEGO brand, both on the go and at home.

Download the Creationary App here

Watch the LEGO Creationary Commercial here