That’s the premise, anyway, of a new site the chain has introduced, featuring a video of the chain’s Japan President and CEO Scott K. Oelkers in a space suit speaking (mostly) in English with Japanese subtitles. Oelkers explains – in deadpan fashion – that the chain plans to open a branch on the moon. “Perhaps you think we’re foolish to take on such a challenge and perhaps we are foolish,” he says. “It takes courage to accept a challenge to make your dreams come true.”
The site details the project, including a rendering of the construction plan (see below) with an estimate of its cost (about $21 billion) and an earnest presentation and Q&A (both in Japanese.) The stunt is in keeping with other promotions Domino’s Japan has run of late, including a contest paying an applicant $31,000 for an hour’s work last December.
Domino’s isn’t the only marketer to consider an out-of-this-world project; Pepsi promised to send a consumer into space in 2002. Perhaps not-so-coincidentally, the marketer behind that effort, Russell Weiner, is now the chief marketing officer of Domino’s in the U.S.
Courtesy of Mashable.com