While marketers overwhelmingly buy-into the value of social media, according to a recent survey, less than half have actually incorporated it into their brand marketing plans.
Why? According to the post today on Mashable, marketers know “…social media has the potential to build my brand, but [are] not sure how to capitalize on it.”
For those of us who have seen how Twitter, Facebook and Google+ can digitally enhance our social lives or for execs who have experienced first-hand the power of aligning marketing and PR plans with social media efforts, it’s hard to believe that more marketers don’t begin with digital brand engagement and social media goals when developing their brand-building strategy.
The good news? A big part of our job here at Blockdot is making sure that the value of digital marketing and brand engagement is at the forefront of thought-leadership and corporate culture when it comes to marketing and advertising success.
Check out what’s new on Blockdot.com, and see how our award-winning mobile and social-sharing experiences can enhance your marketing strategy and deepen bonds with your brand.