Blockdot’s projects for LEGO Spinjitzu Smash (General Website Categories – Games and Gaming Related) and Unlock Xbox (General Website Categories – Branding)  were both named Silver Award winners at the 2011 W³ Awards!

Spinjitzu Smash

Blockdot’s “Spinjitzu Smash” for LEGO is an online game experience that transforms users into masters of the martial arts! Players compete as one of four karate apprentices, journeying through a rich environment filled with adventure and bloodthirsty opponents — and even a little wisdom. If you succeed, you’re on the path to acquiring the skills needed to become a full-fledged ninja!

See if you have what it takes to become a ninja! Play LEGO Spinjitzu Smash

Unlock Xbox

Blockdot created the website for the Doritos and Microsoft Unlock Xbox contest, turning 18-34 year olds into brand fanatics with an “American Idol”-style gamer-geek showdown. Besides strategic input, Blockdot was responsible for conceptualizing all phases of the promotional website, executing the web development, managing content submissions, and providing consultative services throughout the life of the contest.

View the creative on the Unlock Xbox site: http://www.unlockxbox.com/

About the W³ Awards
The W³ Awards honors superior creativity on the web and recognizes the individuals behind award winning web sites, web advertising and web video. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W³ is your opportunity to be honored as the best of the Web.