May 4, 2011 Leave a Comment

The Hangover Part II scavenger hunt

Phil. Stu.  Alan. Even Mr. Chow. Yes, they’ll all be back in The Hangover Part II — due to hit theaters May 26. But you may see them early — especially if you stop by your neighborhood 7-Eleven.

The convenience store chain has already rolled out a mobile-scavenger-hunt promotion for the flick. To play, consumers download a free app from SCVNGR, then pick up points by checking in to stores and completing tasks — like taking a picture with a Super Big Gulp featuring a character from the movie.

Fans can cash in points for prizes, including temporary tattoos, T-shirts, 7-Eleven gift cards, movie tickets and a chance to win a Las Vegas trip.

Another component of the 7-Eleven tie-in includes a Get Well Card app on 7-Eleven’s Facebook page, where fans can make and send a card by choosing a message and still from the movie.

Need your “hangover” fix right now? Click on the picture above to see the movie’s trailer.

Article courtesy of Mashable.com http://mashable.com/2011/05/02/hangover-part-2-scvngr/

Filed Under: app, Facebook, mobile app, Motion Pictures, smart phones, social media Tagged: , , , , , , , ,
December 2, 2010 Leave a Comment

Foursquare, the TV show

Independent production company Endemol will look to develop a TV series that will somehow incorporate mobile app Foursquare.

Foursquare has become a popular platform for users — nearly 5 million at last count — to “check in” at restaurants, attractions, landmarks and other sites via their mobile phones.

Those reports are then shared via users’ social networking sites, such as Twitter or Facebook. Frequent users can become the “mayor” of a location when they’ve checked in more than anyone else.

Endemol is still mulling an exact format for the Foursquare show — but the show seems likely to have an “Amazing Race“-style competitive element, in which participants travel to various sites.

“Our partnership with Foursquare will help us continue to evolve the content experience for our audiences everywhere,” said Endemol North America chairman David Goldberg.

Courtesy of Variety.com http://www.variety.com/article/VR1118028276

Filed Under: Android app, foursquare, geolocation services, iPhone app, mobile app, Television Tagged: , , , , ,
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