Combining serious technology with serious fun, the new HGS Flight App by Rockwell Collins is turning heads in the aviation world. Built as a B2B marketing tool aimed toward pilots, the free iPad app Blockdot created for the industry leader is gamified mobile content marketing in action.
Flying High
The new HGS Flight app, which highlights technology used to land planes safely, is featured today in a front-page article on Flying magazine’s
Started in 1927, Flying is considered the authoritative marketing voice for the aviation industry. Read by pilots aircraft owners and aviation-oriented execs, Flying is “the world’s most widely read aviation magazine,” according to publisher Bonnier.
Serious Fun
HGS Flight offers both professional pilots and aviation enthusiasts a cutting edge simulated experience right on their iPad. According to the Flying article, the “couch flying” gameplay experience is appealing to folks well beyond Rockwell Collins’ key B2B marketing audience.
“This app is meant for anyone, including current or future pilots, aircraft owners, passengers and any aviation enthusiast who wants to see what it’s like to fly with HGS,” said Colin Mahoney, vice president for commercial systems at Rockwell Collins, in the Flying article.
Solid Landing
Aiming to land top-notch industry press? Launching a stellar mobile app is a great way to gain attention and engage customers with your brand.
To learn more about how Blockdot worked with Rockwell Collins, read our Press Release. To learn more about the HGS Flight technology click here or visit www.RockwellCollins.com
