Blockdot’s projects for LEGO Spinjitzu Smash (General Website Categories – Games and Gaming Related) and Unlock Xbox (General Website Categories – Branding) were both named Silver Award winners at the 2011 W3 Awards!
Blockdot’s “Spinjitzu Smash” for LEGO is an online game experience that transforms users into masters of the martial arts! Players compete as one of four karate apprentices, journeying through a rich environment filled with adventure and bloodthirsty opponents — and even a little wisdom. If you succeed, you’re on the path to acquiring the skills needed to become a full-fledged ninja!
See if you have what it takes to become a ninja! Play LEGO Spinjitzu Smash
Blockdot created the website for the Doritos and Microsoft Unlock Xbox contest, turning 18-34 year olds into brand fanatics with an “American Idol”-style gamer-geek showdown. Besides strategic input, Blockdot was responsible for conceptualizing all phases of the promotional website, executing the web development, managing content submissions, and providing consultative services throughout the life of the contest.
View the creative on the Unlock Xbox site: http://www.unlockxbox.com/
About the W3 Awards
The W3 Awards honors superior creativity on the web and recognizes the individuals behind award winning web sites, web advertising and web video. Simply put, the W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The W3 is your opportunity to be honored as the best of the Web.